InnovationGoogle's December 2025 Core Update: Who Won, Who Lost, and Why It MattersFebruary 03, 2026 8 min
InnovationRobots.txt: Could AI Permissions Be The SEO Signal You've Been Looking For?February 03, 2026 12 min
AcademyE-E-A-T Explained: What Are Google's Quality GuidelinesAs a business owner, you're constantly placed in a situation where you're asked to be navigating a…February 03, 2026 8 min
AcademyWhat Is Thin Content? (And Why Google Just Crushed It)Let's be honest, folks. For a while there, the internet was looking less like a vast ocean of…February 03, 2026 6 min
AcademyProhibited Content on Social Media: The Ultimate Guide to Avoiding Costly Policy Violations in 2025Learn what qualifies as prohibited content on social media , how major platforms differ, and how…the hpl company teamDecember 18, 2025 4 min
AcademyHow to Create an Effective Client Status Meeting Agendathe hpl company teamAugust 13, 2025 2 min
AcademyMastering Google Reviews Tips and Solutions for Common Issuesthe hpl company teamMarch 18, 2024 3 min
AcademyThe Honest Guide to Music Marketing That Actually Works (When You're Not Famous Yet)the hpl company teamDecember 18, 2023 6 min
What People Really Hate About Advertising (According to Facebook Users)What People Really Hate About Advertising (According to Facebook Users) We recently asked a simple…the hpl company teamDecember 18, 2025 2 min
Case StudiesHow We Drove 68,000+ Podcast Clicks Across Search, Social & Display for $0.33 Eachthe hpl company teamNovember 04, 2024 4 min
Case StudiesHow We Helped a B2B SaaS Incubator Achieve a $4.00 Cost-Per-Conversion Targeting IT Decision Makersthe hpl company teamDecember 18, 2023 5 min
Case StudiesHow We Cut Newsroom Traffic Costs 40% While Increasing Engagement 8.8x Using Google's AI-Driven Campaignsthe hpl company teamDecember 18, 2022 11 min
How the hpl company Helped Students Ace the Exam (and Grew 10x Faster)Professional exams can feel like an insurmountable hurdle for graduating students. the hpl company…the hpl company teamMay 13, 2022 1 min
InnovationGoogle's December 2025 Core Update: Who Won, Who Lost, and Why It MattersGoogle's December 2025 Core Update started rolling out between December 11th to 29th, and it wasn't…February 03, 2026 8 min
InnovationRobots.txt: Could AI Permissions Be The SEO Signal You've Been Looking For?As anyone who has recently signed up for Cloudflare may attest, a new, unassuming question that…February 03, 2026 12 min
InnovationDoes Anyone Really Benefit From In Game Advertising?Andrew Wilson, Chariman & CEO of Electronic Arts , recently caught the attention of a few folks…May 11, 2024 2 min
Principles For Purpose Driven Work: The Values of the hpl companyDiscover how the hpl company lives its values every day—through sincerity, stewardship…the hpl company teamDecember 18, 2025 4 min